Not Sleeping on Success

Origin Mattress delivers premium, ergonomically designed mattresses with a strong focus on comfort, spinal health, and innovation.


To reflect that premium yet accessible positioning, our team worked closely with Origin’s internal team to align design and messaging across all touchpoints.

We conducted a comprehensive brand immersion process—reviewing web, ad, and social content—to ensure emails reinforced their value proposition while speaking clearly to their core audiences.

Although Origin was already using email marketing, their setup lacked the structure and strategy to unlock its full potential.

We implemented a robust Klaviyo infrastructure, built key automated flows across the full funnel, and paired them with a high-converting campaign calendar.

From welcome and browse abandonment to educational content and mattress-buying FAQs, each email was crafted to build trust and drive conversion.

The impact was immediate. In just nine months, Origin Mattress generated over $400,000/month in email-driven revenue outside of Q4, more than doubling channel performance.

With a 55X ROI and 2.1x growth in email revenue, email marketing became one of Origin’s most powerful acquisition and retention levers—built on strong foundations and consistent execution.