Rugged Cases, Seamless Strategy

NANUK is known for its rugged, military-grade protective cases—trusted by professionals across law enforcement, medical response, photography, and industrial applications.

Amplitas aligned with NANUK’s brand by embracing its premium, no-nonsense identity and pairing it with an approachable tone that still commands authority. Through a comprehensive audit of NANUK’s digital presence, product categories, and buyer personas, our team developed an email strategy that merged technical excellence with emotional resonance. The result? Messaging that speaks to both pros in the field and casual outdoor enthusiasts.

With over 100,000 existing subscribers, NANUK had a goldmine of untapped opportunity. Amplitas created six automated flows—four pre-purchase and two post-purchase—that educated, converted, and retained customers with minimal lift.

From segmenting by industry (e.g. medical, photography, tactical) to personalizing content based on behavior (browse, cart, purchase history), we used automation to make each interaction feel direct and purposeful. We layered in branded educational content and personalized product recommendations to boost both trust and conversion.

Within just the first month, NANUK saw an exponential increase in performance. Email, once an underutilized channel, became a leading revenue driver thanks to the right balance of automation, segmentation, and brand cohesion.

📈 843% increase in email revenue
💰 24x ROI on email marketing spend
📬 31% of all revenue from email

The partnership has since expanded to cover multiple NANUK divisions, each replicating this high-performing, scalable model. Together, Amplitas and NANUK continue to prove that strategic email can transform even the most rugged brands into digital revenue machines.